Brand Packaging

Sweety Ice Cream Unveils New Look to Celebrate its Asian Heritage

Sweety’s treats use only natural ingredients, extracts, and farm-fresh milk from local California cows.

bibigo reveals new packaging for potstickers

bibigo has revamped its packaging for its KBBQ Drizzle sauce and potstickers, as part of the brand's latest refresh

JUNKLESS Unveils New Look and First-Ever Marketing Campaign

Chewy granola bar brand debuts new packaging, launches new flavor and announces new distribution.

Beavertown Launches Crisps in Compostable Packaging with Focus on Mental Health

The brewery has this month partnered with the Campaign Against Living Miserably (CALM) to launch a limited edition packet of crisps with a difference: cheddar and jalapeño flavored crisps aimed at starting conversations around mental health. 

Mike and Ike creates packaging for NY Knicks' Josh Hart

Mike and Ike is making NY Knicks star Josh Hart's dreams come true, by putting his face on one of its boxes.

Dove Men+Care Sees Improvement in Consumer Preference with Packaging Redesign

The new look topped the old in consumer purchase preference 77%  to 23%, so there’s a good chance the brand will be awash in sales gains thanks to this redesign.

Nature's Garden debuts new options for Yoggies line

New packaging options/flavor combinations were created to accommodate the needs/requests of convenience, warehouse, drug store and big box chains. 

Mountain House Introduces New Look to Promote Freeze-Dried Meals

Following consumer research and inspired by efforts to reach modern-day outdoor adventurers, the refresh includes new packaging showcasing the great-taste guarantee, two new flavors, a more informative website, and the brand’s first marketing effort in decades.

Opportunities for Cannabis retailers to increase ROI by investing in packaging

With April 20 approaching, we look at how cannabis producers can partner with local printers to create high-quality packaging that adheres to local laws and regulations while also establishing brand identity and increasing brand recognition.

Welch's Sees Success with Grape Juice Packaging Redesign

The color purple is certainly a category standard, and this new design leans into this convention even harder.

IT'SUGAR debuts Make-A-Wish Chocolate Bar, Wish Bears for World Wish Month

The releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29.

Nasoya Celebrates Earth Day with Limited Edition Packaging for Tofu Products

On store shelves nationwide throughout April, the packaging design features illustrations of people (and pets!) enjoying nature and highlights Nasoya's organic tofu products.

Nestlé celebrates official launch of Nestlé Sustainably Sourced chocolate range

Anheuser-Busch Supports Texas Farmers through New U.S. Farmed Certification

The U.S. Farmed seal will first appear on Anheuser-Busch's Busch Light this May, and Budweiser, Bud Light and Michelob ULTRA have also obtained U.S. Farmed certification.

Koehler and nucao Partner to Bring Paper-Based Packaging for Chocolate Bars

The flexible packaging paper “Koehler NexPlus® Advanced” from Koehler Paper, which has excellent oxygen, mineral oil, and grease barrier properties, is primarily suitable for packaging of chocolate-coated fruit products.

A New Era of Packaging Design

For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

Vault49 Launches 'Uniquely Bahamian' Design for Ricardo Rum's New RTD Line

Leading consumer groups and getting involved in taste tests during the product development phase, Vault49 uncovered what it really means to be ‘Uniquely Bahamian’

Flamin' Hot revamps packaging, establishes brand of its own

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  

SkinnyDipped Unveils Brand Redesign with New Packaging

SkinnyDipped has become a brand synonymous with delicious, better-for-you snacks since its launch in 2016 and the next chapter in the brand’s identity is here.

HORMEL® NATURAL CHOICE® Undergoes Packaging Redesign for Deli Product Packaging

In addition to a newly designed logo, the brand's food-forward redesign is also supported by lighter packaging that will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging.

Harvest Snaps rebrands Selects to Crunchy Puffs

The brand is undergoing a packaging redesign for its three Harvest Snaps flavors: Honey Dijon, Loaded Taco, and White Cheddar Jalapeno.

Chloe's Undergoes Brand Redesign to Bolster Shelf Presence

The new packaging has begun to rollout on retail shelves nationwide and the transition will continue through Q2 and Q3 2024.

Clif Family Winery & Farm Unveils Vibrant New Food Packaging Design

Inspired by California roots, the new design emphasizes commitment to quality and the newly achieved B Corp Certification.

Caress Set to Enjoy Market Success with Brand Redesign

Caress embarked on a redesign to remain competitive in a highly populated category. 

Hot Pockets Appeals to Video-Gaming Teens with Brand Redesign

Hot Pockets trusted Interact Brands, the esteemed Boulder-based branding and design agency, with this reinvention.

Doc Brown Bourbon Rolls Out Packaging Design by Ginger Monkey

Liverpool’s Tom Lane – AKA Ginger Monkey – recently assisted the Georgia-based farm and distillers with brand identity and packaging design.

Lucky the Leprechaun leaps off Lucky Charms boxes ahead of St. Patrick's Day

Consumers can help catch him before St. Patrick’s Day with the leprechaun traps on the back of limited-edition boxes of Lucky Charms, as well as a new “Mouse Trap”-inspired board game.

Trivium Wins PAC Global, WorldStar Awards for Budweiser World Cup Aluminum Bottles

Utilizing Budweiser’s vision, Trivium created a beer bottle that was both visually engaging and environmentally sustainable.

Häagen-Dazs Unifies Past and Present with Brand Redesign

The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.

Juicy Juice Embraces More Vibrant Look in Brand Redesign

The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike.