Brand Packaging (food)


Chase Design Group Names Peter Hawkins Art Director for UK

Fri, 20 Jul 2018 00:00:00 -0400



Chase Design Group has appointed Peter Hawkins as Art Director for its new office in the UK.  Hawkins, a 15-year packaging, branding and corporate communications veteran, will lead the UK office's creative team. Since graduating from Edinburgh College of Art in 2002, Hawkins has helped deliver strategically focused creative for a variety of clients.

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Data Mining Can Inform and Improve Packaging Design

Thu, 19 Jul 2018 00:00:00 -0400



What do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help us to develop more effective packaging and/or to expedite and improve our processes for doing so?

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Closing the Loop with Recycling at the Bin

Wed, 18 Jul 2018 00:00:00 -0400



Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.

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Amazon Prime Day’s Impact on the Supply Chain Industry

Mon, 16 Jul 2018 00:00:00 -0400



Amazon Prime Day kicks off today at 3:00 p.m. ET and is one of the biggest e-commerce days of the year, with sales growing over 60 percent year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season. Kuebix, creator of a transportation management system that delivers true freight intelligence, takes a look at the impact the event will have on the supply chain.

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Fairly OddPops Baked Snacks for 4-7 Year Olds

Fri, 13 Jul 2018 00:00:00 -0400



Ella’s Kitchen is launching OddPops, a savory snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the wheat and potato pieces are popped and contain only natural flavors, with no artificial colors.

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5 Magic Words to Win Executive Support and Transform Brand Packaging in the Process

Wed, 11 Jul 2018 00:00:00 -0400



You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?

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Carolina Color Acquires Chroma Corp.

Mon, 09 Jul 2018 00:00:00 -0400



Carolina Color has acquired Chroma Corp., based in McHenry, Ill. Chroma Corp. is a leading specialty color and additive concentrate business serving packaging, electronics and other markets. With this acquisition, Carolina Color continues to grow its manufacturing footprint throughout the U.S. to leverage its growing suite of colorant and additive technologies. 

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Two Markets & One Design for a Japanese Saki Line

Fri, 06 Jul 2018 00:00:00 -0400



Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The award-winning design conveys the artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage.

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Flexo Printer Aims to Disrupt the Market

Thu, 05 Jul 2018 00:00:00 -0400



Catapult is bringing a ground-breaking under-one-roof solution to the market that combines a seamless end-to-end service, with unrivaled production capabilities. The company is specializing in three areas: self-adhesive, narrow web film and linerless labeling.

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Detroit-Based Organic Food Line Comes to Town

Tue, 03 Jul 2018 00:00:00 -0400



Skidmore Studio has created branding and packaging design for newly launched Inspired Organics (iO), an organic food brand with 180 products. In order to stand out in the crowded organic market, Skidmore crafted brand strategy, messaging and design for a lively brand that resonates with today’s grocery shoppers, a demographic mindful of ingredients in their food and its impact on the environment.

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Private Label Meal Kit Packaging That Delivers

Fri, 29 Jun 2018 13:00:00 -0400



Ready-to-eat meals can bring flashes of soggy microwaved TV dinners to mind. Roth Premium Foods was determined to change that preconceived notion when it set out to create ready-to-eat meal kits with a fresh and minimally processed product as a new addition to its food business.

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Sam's Choice Private Brand Wins Packaging Design Awards

Tue, 26 Jun 2018 00:00:00 -0400



Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been awarded two bronze Vertex Awards for Private Brand package design. The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by branding and package design professionals from the private brand industry around the world, and awarded based on creativity, marketability and innovation.

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Gen Z Puts Brands on Notice

Tue, 26 Jun 2018 00:00:00 -0400



Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down. That’s one of the findings of the study, “Voting With Dollars: Young People + Brands as the Agents of Social Change” from DoSomething Strategic (formerly known as TMI Strategy).

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Country of Origin Food Labeling

Wed, 20 Jun 2018 11:40:00 -0400



As a specialist in food packaging design, I frequently get questions regarding labeling and compliance. Country of Origin Labeling (COOL) is a requirement of U.S. Customs and Border Protection (CBP) that can be particularly confusing, especially when you have different components coming from different countries.

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Color-Logic Metallic Printing Techniques from Wallace Carlson

Tue, 19 Jun 2018 00:00:00 -0400



New Color-Logic technologies by Wallace Carlson produce metallic and dimensional effects on the paper and paperboard used in the company's print and packaging applications. The metallic features incorporated into printing and packaging designs come to life on Wallace Carlson’s Komori press during production. This style of ‘foiling’ is an inline capability that eliminates the hassle and expense of traditional metallic foils and foil-stamping techniques.

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How Label Transparency Builds Consumer Trust

Thu, 14 Jun 2018 11:00:00 -0400



A recent study by Label Insight found that nearly all consumers (94 percent) are more likely to be loyal to a brand that offers full transparency about its products. That means food and beverage manufacturers must deliver with every label and package or risk losing wallet share.

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15 Tips for Designing a Creative Label and Packaging Design

Wed, 13 Jun 2018 00:00:00 -0400



There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in-charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers in picking them up from the store shelf.

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Consumers Can Do Their Part on World Oceans Day

Fri, 08 Jun 2018 00:00:00 -0400



Consumers and the industry play vital parts in keeping waste out of oceans. The International Bottled Water Association (IBWA) is recognizing World Oceans Day today, June 8, by highlighting the industry’s reduction in plastic use, and educating consumers about ways they can help keep waste out of our oceans and litter off our shorelines.

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Meet the Better With Less Packaging Design Challenge Winner

Wed, 06 Jun 2018 00:00:00 -0400



The winner of the international packaging design competition, Better with Less – Design Challenge has been announced along with three honorary mentions and a student winner. Organized by Metsä Board, the competition was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.

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How to Balance Function and Design in Liquid Packaging

Tue, 05 Jun 2018 00:00:00 -0400



Successful packaging is a balance of both functionality and appealing design. Compromising one for the other could create an imbalance that impacts sales, which is why it’s crucial that every aspect of your packaging is ideal and recognizable to consumers. While each liquid packaging project will come with its own specific challenges, the end result should work to attract consumers and maintain ease, while meeting safety standards.

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Glass Packaging Institute's Clear Choice Awards Now Open

Thu, 31 May 2018 00:00:00 -0400



The Glass Packaging Institute is now accepting submissions for the 2018 Clear Choice Awards. This is the only awards program for North America that recognizes the contribution glass packaging makes to the image and success of everyday products.

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Hummingbird Digital Printing for Corrugated Packaging

Thu, 24 May 2018 00:00:00 -0400



Georgia-Pacific has launched Hummingbird digital packaging solutions, providing digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond. Hummingbird offers 110-inch wide web capability for digital pre-print at lengths limited only by converting capability.

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FTA Forum & INFOFLEX Brought it Together in Indy

Tue, 22 May 2018 00:00:00 -0400



Flexographic Technical Association’s (FTA) Forum & INFOFLEX 2018, themed Bringing It All Together, did just that at the May 6-9 events. More than 1,700 attendees gathered in Indianapolis for an educational, networking-driven opportunity where the latest industry updates and state-of-the-art technologies were unveiled as new ideas sparked to life, cultivating the next package printing and converting industry trends.

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Spicefire Appoints Chris Wallen as Brand Director

Fri, 18 May 2018 00:00:00 -0400



Brand innovation agency Spicefire has appointed Chris Wallen as Brand Director, based at Spicefire’s Cincinnati office. In his new role, Chris will lead and grow strategic client relationships, pitch new business and help foster an innovative environment for people and ideas to thrive.

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The Importance of Research in Packaging Design

Thu, 17 May 2018 00:00:00 -0400



There are several elements to evaluate in order to make smarter package design decisions. Of course, due diligence and research is a necessary step toward making the most impactful decisions for your business. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.

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Karlville to Host Facility Tour Before Global Pouch Forum

Wed, 16 May 2018 00:00:00 -0400



Karlville, a global leader in in converting machinery and shrink sleeve applicators, will host a facility tour at its Miami Technology Center on June 13th as a prelude to the annual Packaging Strategies Global Pouch Forum (InterContinental Miami, June 12-15).

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Big Brands Back Sustainable Supply Chain Drive

Tue, 15 May 2018 00:00:00 -0400



Some of the world’s biggest retailers and food companies, such as Kellogg Co, Walmart Inc, and Nestle, backed a new initiative recently to improve global supply chains amid rising consumer demand for slave-free goods and services. The Consumer Goods Forum (CGF), which represents about 400 leading retailers and manufacturers across 70 countries, said it is creating a benchmark to support the development of more socially and environmentally responsible supply chains.

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Private Brands Update at a Glance

Fri, 11 May 2018 00:00:00 -0400



Daymon has released its latest edition of The Private Brand Intelligence Report, The State of the Store Experience. The report provides a unique perspective on what it takes to create a memorable customer journey, and how private brands can play a defining role.

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Recipe Kits Spice Up Retail Market

Thu, 10 May 2018 14:18:00 -0400



Subscription-based recipe kit service Simply Cook has a new range of in-store recipe kits with a unique design created in collaboration with London-based B&B studio and Path.

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