Brand Packaging (food)




B&B Studio Harnesses the Power of Peanuts for Snack Bar POP

Mon, 04 Mar 2019 00:00:00 -0500



Peanut-based snack brand POP recently launched in the UK with branding by B&B studio. At the core of the brand is a mission to shake up the snacking category, championing the humble peanut and its power to do good—for the body, the planet and for people in need.

Read More


Danish Luxury Confectioner Makes U.S. Debut

Sun, 17 Feb 2019 00:00:00 -0500



The luxury candy company Lakrids by Johan Bülow aims to redefine the confectionery category with the availability of its handcrafted licorice and chocolates to American consumers.

Read More


S-OneLP Media Solutions Approved for HP Indigo Digital Printing

Mon, 11 Feb 2019 00:00:00 -0500



S-One Labels & Packaging, a global leader in digital printing solutions, is excited to announce that it has been named an HP Indigo Media Solutions Partner, focusing on the Indigo ecosystem surrounding the fast-growing digitally printed label and flexible packaging market.

Read More



Kar’s Nuts: Retail Voodoo Updates a Beloved Brand

Mon, 14 Jan 2019 00:00:00 -0500



Kar’s Nuts has been providing consumers with a wide variety of snack choices dating back to 1933 when Sue Kar used her tiny home kitchen across the street from Tiger Stadium in Detroit to roast and sell peanuts to Tiger fans. Today, its award-winning Sweet ‘n Salty Mix in the little purple bag is America’s best-selling brand of trail mix.

Read More

Top 10 Food Trends For 2019

Mon, 07 Jan 2019 00:00:00 -0500



Pacific Rim flavors, eco-conscious packaging, faux meat snacks and new varieties of hemp-infused products are among the food influences expected to take off in the next year. Whole Food's seasoned trend-spotters thoughtfully compiled this report based on more than 100 years of combined experience in product sourcing, studying consumer preferences and participating in food and wellness industry exhibitions worldwide.

Read More


Chickpeas Like Candy

Tue, 18 Sep 2018 11:00:00 -0400



Saffron Road has introduced a line of indulgent better-for-you crunchy chickpea snacks. The dark chocolate and sweet chickpea snacks are the first of Saffron Road's snack line to launch in the brand's new packaging design.

Read More

On-the-Go Portion Control

Tue, 18 Sep 2018 10:30:00 -0400



In time for back to school, Fresh Cravings has added a new grab-and-go product to its line: Salsa and Tortilla Chips snack packs.

Read More


Write a Note on Frito-Lay Snack Packs

Wed, 29 Aug 2018 00:00:00 -0400



Specially marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love and encouragement directly on their kids' favorite Frito-Lay Variety Packs flavor. The Snackable Notes chip bags are available until September 9. 

Read More

Thirty-Four Percent of Shoppers Return an Online Purchase Due to Packaging

Wed, 29 Aug 2018 00:00:00 -0400



Esko, alongside sister companies Pantone, X-Rite and AVT released a new study, “Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage,” highlighting what shoppers want from food and beverage packaging. Get inside of the mind of the in-store shopper, and learn what consumers want in an online shopping experience.

Read More

New Eco-Friendly Inks and Coatings Display at PACK EXPO International

Fri, 24 Aug 2018 00:00:00 -0400



At PACK EXPO International in Chicago this October, Sun Chemical will highlight a new portfolio of eco-friendly inks and coatings, a new UV ink system for primary and secondary food packaging that is not manufactured with BPA-based materials, a UV offset ink system developed to make sophisticated graphics look vibrant on high-end luxury folding cartons and more.

Read More


Going Back in Time with Jelly Belly Candy Retro Design

Mon, 20 Aug 2018 00:00:00 -0400



Jelly Belly Candy Company just launched its new Retro Collection. Inspired by innovation milestones in the company’s history, Chocolate Dutch Mints, Fruit Sours, Licorice Bridge Mix, the Original 8  Jelly Belly jelly beans, Raspberries and Blackberries, and Candy Corn are now available in old-school, whimsical packaging that goes back to the past.

Read More

Six Ways CPG Brands Can Succeed On Social Media

Fri, 17 Aug 2018 09:30:00 -0400



It's clear that social media, when done right, establishes the connection between brands and consumers. However, CPG brands may find that traditional marketing tactics don't always translate to social media.

Read More

Top Three Packaging Trends Shaping Up for 2019

Sat, 11 Aug 2018 00:00:00 -0400



The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.

Read More

Spicefire Names Maggie Parkhouse Group Director of Design

Thu, 09 Aug 2018 00:00:00 -0400



Brand innovation agency Spicefire welcomes back Maggie Parkhouse in her role as Group Director of Design, based at Spicefire’s Cincinnati, Ohio, office. Maggie returns to lead and inspire the agency’s design team after a two-year break during which she co-founded a venture capital company.

Read More

In Packaging First Impressions Matter

Wed, 08 Aug 2018 00:00:00 -0400



A national study conducted by the Paper and Packaging Board shows that 7 in 10 (72 percent) of consumers agree that packaging design can influence their purchasing decision. In order to create the best first impression possible and for that matter, the best second and third impressions, too it’s important to know that today’s shoppers are better informed and more specific about what they want. Smart packaging needs to reflect this change.

Read More

KIND Launches Bars for Kids With Money Back Promise

Tue, 07 Aug 2018 00:00:00 -0400



KIND Healthy Snacks introduces a line of KIND KIDS chewy granola bars in flavors kids will love. Parents are invited to try KIND KIDS as a lunchbox snack, and if their kid sends home one of the bars uneaten, they will get their money back.  

Read More

Surging U.S. Food Production Should Drive Your Packaging Design

Sat, 04 Aug 2018 00:00:00 -0400



The agriculture and food production sector is growing due to rising real wages, low unemployment, low inflation, low interest rates, a rising stock market and low commodity prices. The majority of segments in the United States’ core economy expanded in 2017, but the growth isn’t expected to stop this year. Anirban Basu, Chief Economist of the Associated Builders and Contractors, indicates that the U.S. economy is set up for continued growth.

Read More

From the Ground Up Cauliflower Snacks Take Root

Fri, 03 Aug 2018 00:00:00 -0400



Halen Brands Inc. has launched the new FROM THE GROUND UP cauliflower-based crackers and pretzels, which also feature cassava flour and vegetable blend powders made from real veggies. The line offers nutrient-dense, plant-based versions of popular conventional snacks that are a fun, tasty way to get those veggies in.

Read More


The Buzz About Raw Honey Redesign

Sat, 28 Jul 2018 00:00:00 -0400



Wedderspoon needed to clearly communicate its point of difference to a global audience of wellness minded mainstream consumers. The honey is sourced from New Zealand, where bees feed off the nectar of the Manuka flower. They turned to Seattle-based brand strategy firm, Retail Voodoo, to rebrand and create new product lines beyond jarred honey.

Read More

Esko Acquires Blue Software

Thu, 26 Jul 2018 00:00:00 -0400



Esko has acquired BLUE Software LLC, a label and artwork management software company based in Chicago, Illinois. The acquisition joins two complementary teams to unlock product packaging development, management and execution efficiencies for brand owners in the consumer packaged goods, life sciences and retail industries and for a variety of suppliers in the packaging value chain. 

Read More