Brand Packaging (food)


Online Industrial Ink Store Launches

Sat, 17 Feb 2018 00:00:00 -0500



U.S. Industrial Inks introduces its online industrial ink store, which includes Leibinger Ink and Squid Ink products. Industrial inks and ink cleaners are a reliable yet cost-effective coding solution for most industrial applications.

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Consumers Want Fast and Free eCommerce Experience

Fri, 09 Feb 2018 00:00:00 -0500



When consumers shop—in stores or online—they are usually looking for something specific and want to be able to find it easily. And when they shop online they expect to get their merchandise delivered quickly and for free. Those are among the findings released today in the latest issue of "Consumer View," a quarterly report issued by the National Retail Federation that gauges consumer behavior and shopping trends related to stores, online channels, customer loyalty, technology and other topics.

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Metsä Board Design Challenge and Pro Carton Young Designers Award Join Forces

Tue, 06 Feb 2018 00:00:00 -0500



Metsä Board, the leading producer of premium fresh fiber paperboards launched the Better with Less – Design Challenge last November. This international packaging design competition aims to find new more environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. The competition has now joined forces with the Pro Carton Young Designers Award, which will provide the benefit that all student participants will have two chances to win with one great idea.

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Kroger's Natural & Organics Brand Continues to Skyrocket

Fri, 02 Feb 2018 00:00:00 -0500



The Kroger Co. has announced that its Simple Truth brand has achieved $2 billion in annual sales. Earlier this month, Kroger launched its largest-ever Our Brands customer sales promotion, featuring savings on thousands of Simple Truth and Simple Truth Organic items.

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Eleven Companies Going 100% Reusable, Recyclable or Compostable by 2025

Thu, 01 Feb 2018 00:00:00 -0500



The Ellen MacArthur Foundation announced that the list of leading brands, retailers, and packaging companies working toward using 100% reusable, recyclable or compostable packaging by 2025 or earlier has grown to 11 – Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart, and Werner & Mertz.

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Harness the Power of Print and Grow Your Business

Thu, 01 Feb 2018 00:00:00 -0500



In today's digital age, having a great website, creating a personality for your branding and packaging business on social networking sites, and making yourself easily accessible to customers online, has rightly become a top marketing priority for many businesses.

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New Identity for the Mighty Oats of Mornflake

Thu, 01 Feb 2018 00:00:00 -0500



Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family owned brand in Britain. 

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Branding Trends: The Evolution of Packaging Design

Fri, 26 Jan 2018 00:00:00 -0500



As you walk down the aisle of your favorite store, what pops out at you? That familiar logo? A bright color? A rhyming motto? The evolution of package design often follows a strategy that is born from what the consumer wants to see. 

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PepsiCo Creates First-Ever Joint Ad with Mountain Dew & Doritos

Thu, 25 Jan 2018 00:00:00 -0500



Doritos Blaze and MTN DEW ICE, two new PepsiCo products that recently hit store shelves nationwide, are coming together for a :60 in-game Super Bowl LII advertisement on Feb. 4. The ad marks the first time one company has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.

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Urban Accents Spices Up Bottle Packaging Design

Thu, 25 Jan 2018 00:00:00 -0500



Urban Accents has enlivened its core line of bottled spice blends with a bold, contemporary design. An integral piece of the flavor creators’ business, the spice blends are the foundation of Urban Accents.

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The Importance of "Design Thinking" for Package Design

Wed, 24 Jan 2018 00:00:00 -0500



The term “decoration” has long been used for the visual aspect of packaging. But MSLK has found that this arcane expression represents everything wrong with the old way of thinking—that design is merely a façade to spice up the package. If a brand views design as only the exterior of their packaging, they’re likely missing out on the deeper connection design has to a brand. Good design can inform the entire process of production—from the formulation, presentation at retail, through to the essence of the brand.

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Acme Smoked Fish Launches Single-Serve Poke Bowls

Thu, 18 Jan 2018 00:00:00 -0500



Acme Smoked Fish has launched Poke Bowls in two varieties: Smoked Salmon or Smoked Ahi Tuna. This meal brings the deliciousness of poke to the convenience of your home, with a single-serve, ready-to-enjoy bowl of poke with Acme's sustainably sourced fish.

 

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Organic Food Brand Nature's Path Debuts Bold Look

Fri, 12 Jan 2018 00:00:00 -0500



Nature’s Path, North America’s largest independent organic breakfast and snack food brand, introduces a bold and bright new look for its main line and its EnviroKidz line. The new look reinforces the company's commitment to transforming the world one cereal box at a time.

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The Critical Role Packaging Design Testing Plays in Product Development

Fri, 12 Jan 2018 00:00:00 -0500



Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis. But what about the “marketing material” the product comes in (i.e. its packaging)? There’s a permanence associated with packaging once the product goes to market. 

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Amazon Leads Online Grocery Sales at 18 Percent of Market

Fri, 12 Jan 2018 00:00:00 -0500



In 2017, Amazon captured an industry-leading 18% of online food and beverage sales in the U.S. Amazon’s share is double the 9% held by second place Walmart in the e-tail grocery market, reveals market research firm Packaged Facts in the new report Online Grocery Shopping in the U.S.: Food Industry Disruptor Series.

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Rediscovering the Genius Bakery Line with Fresh Design

Fri, 29 Dec 2017 00:00:00 -0500



Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. This reasserts the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the U.K. and U.S. 

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Norebo Brands Get Fishy New Design

Wed, 27 Dec 2017 00:00:00 -0500



Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. 

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JBSS and Damen Jackson Win 2017 Transform Award

Tue, 26 Dec 2017 00:00:00 -0500



John B. Sanfilippo & Son Inc. (JBSS), in partnership with Damen Jackson, has received a "Best Use of Packaging" Silver Award in the 2017 Transform Awards for its Fisher Chef’s Naturals packaging redesign.

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Magnum Pints Are a Hit with Packaging Made to Be Broken

Wed, 20 Dec 2017 00:00:00 -0500



Magnum Pints are a smash hit with new in-mold labeling. Magnum is known for its velvety dairy vanilla ice cream with thick, cracking milk and white chocolate top-disc and shards, all encased in a distinctive crackingly tasty Magnum chocolate shell—now that crackly look is part of the package design.

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Winning Customer Loyalty Through Sustainable Packaging

Sun, 17 Dec 2017 00:00:00 -0500



In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions. Customer expectations for the way goods are packaged is evolving. Understanding this expectation will enable brands to offer a strong value proposition that customers can’t resist.

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Tip the Scales in Your Favor with Packaging Designed for Millennials

Sat, 16 Dec 2017 00:00:00 -0500



At 92 million strong, the millennial generation is the largest in U.S history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.  

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Packaging Refresh for Divine Chocolate Bars

Tue, 12 Dec 2017 00:00:00 -0500



Divine Chocolate has undergone a packaging refresh with the new sharing bars landing in stores across the U.K., U.S. and the rest of the world by the end of 2017. The new design taps into consumer trends including demand for transparency on the provenance of ingredients, caring about the nutrition of indulgent treats and their sustainability impact.

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TricorBraun Wins Two 2018 WorldStar Awards

Mon, 11 Dec 2017 00:00:00 -0500



TricorBraun has won two 2018 WorldStar Awards and been awarded one Certificate of Merit, according to the World Packaging Organization. The winning entries are rigid containers. The most recent WorldStar Award judging session was held last month in Rio de Janeiro, Brazil.

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Color Is the New Black-and-White for Trademarks

Thu, 07 Dec 2017 00:00:00 -0500



The goal of the branding process is to come up with names, slogans, logos or other indicia, that make people immediately think of your products – and no one else’s. One of those other indicia is color. How can you establish enforceable trademark rights in the colors used in your branding? Color can be legally protected as a trademark, and even registered as a trademark in the U.S. Patent and Trademark Office under certain circumstances. How you go about this depends on how you are using color in your branding.  

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7 Key Brand Trends for 2018

Mon, 04 Dec 2017 00:00:00 -0500



The tumultuous events over the past year—political discord, the continued success of Amazon and other disruptors, and the mass adoption of cutting-edge technologies—will continue to dictate brands’ actions in 2018. Landor has released the 2018 brand trends: Politics continues to influence behavior; brands embrace technology, unlikely partnerships and cannabis. 

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Choosing a Package Designer Who Understands Federal Regulations

Thu, 30 Nov 2017 00:00:00 -0500



The FDA and U.S. Department of Agriculture can cause concern in the minds of food and drug manufacturers and co-packers. Although these government agencies might be considered demanding at times, they play an important role that ensures there are procedures to protect the safety of the American public. There is an overwhelming amount of project planning and sourcing that goes on in the background of developing a product. Packaging is a large part of that process, which is also highly regulated by the FDA and USDA. 

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Clariant Gives Color Trend Forecast a Makeover

Tue, 28 Nov 2017 00:00:00 -0500



Clariant, a  leader in specialty chemicals, together with its Masterbatches business unit, plans to revise its pioneering ColorForward trend-watching platform, which is used by designers and brand managers to forecast colors for use in plastics products and packaging. The changes will take place with the ColorForward 2019 edition, to be launched in early January 2018.

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Top 10 Food Trends for 2018

Fri, 24 Nov 2017 00:00:00 -0500



Food innovation is running at an all-time high, and the Specialty Food Association’s Trendspotter Panel has named what it believes will be hot trends in 2018. The panel draws perspectives from retail, foodservice, strategic marketing and culinary education, and includes Ken Blanchette, FreshDirect; Jonathan Deutsch, Drexel University; Kara Nielsen, CCD Innovation; Perla Nieves and Alysis Vasquez, Midnight Market; Alison Tozzi Liu, James Beard Foundation; and Elly Truesdell, Whole Foods Market.

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How to Take Advantage of the E-commerce Product Sampling Trend

Fri, 24 Nov 2017 00:00:00 -0500



In this enduring quest for engagement, one aspect of buying and selling continues accelerating: e-commerce. According to eMarketer, the U.S. currently has 217 million online shoppers – more than 66% of the total population. How can marketers best tap into the e-commerce boom? Ironically, the most effective route to engaging online consumers lies in marrying a 200-year-old marketing tradition with e-commerce. Called e-commerce product sampling, it’s being adopted by leading brands and retailers.

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