Brand Packaging (food)


Chickpeas Like Candy

Tue, 18 Sep 2018 11:00:00 -0400



Saffron Road has introduced a line of indulgent better-for-you crunchy chickpea snacks. The dark chocolate and sweet chickpea snacks are the first of Saffron Road's snack line to launch in the brand's new packaging design.

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On-the-Go Portion Control

Tue, 18 Sep 2018 10:30:00 -0400



In time for back to school, Fresh Cravings has added a new grab-and-go product to its line: Salsa and Tortilla Chips snack packs.

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Write a Note on Frito-Lay Snack Packs

Wed, 29 Aug 2018 00:00:00 -0400



Specially marked Frito-Lay Variety Packs will contain chip bags that have a talk bubble where parents can write a note of love and encouragement directly on their kids' favorite Frito-Lay Variety Packs flavor. The Snackable Notes chip bags are available until September 9. 

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Thirty-Four Percent of Shoppers Return an Online Purchase Due to Packaging

Wed, 29 Aug 2018 00:00:00 -0400



Esko, alongside sister companies Pantone, X-Rite and AVT released a new study, “Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage,” highlighting what shoppers want from food and beverage packaging. Get inside of the mind of the in-store shopper, and learn what consumers want in an online shopping experience.

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New Eco-Friendly Inks and Coatings Display at PACK EXPO International

Fri, 24 Aug 2018 00:00:00 -0400



At PACK EXPO International in Chicago this October, Sun Chemical will highlight a new portfolio of eco-friendly inks and coatings, a new UV ink system for primary and secondary food packaging that is not manufactured with BPA-based materials, a UV offset ink system developed to make sophisticated graphics look vibrant on high-end luxury folding cartons and more.

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Going Back in Time with Jelly Belly Candy Retro Design

Mon, 20 Aug 2018 00:00:00 -0400



Jelly Belly Candy Company just launched its new Retro Collection. Inspired by innovation milestones in the company’s history, Chocolate Dutch Mints, Fruit Sours, Licorice Bridge Mix, the Original 8  Jelly Belly jelly beans, Raspberries and Blackberries, and Candy Corn are now available in old-school, whimsical packaging that goes back to the past.

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Six Ways CPG Brands Can Succeed On Social Media

Fri, 17 Aug 2018 09:30:00 -0400



It's clear that social media, when done right, establishes the connection between brands and consumers. However, CPG brands may find that traditional marketing tactics don't always translate to social media.

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Top Three Packaging Trends Shaping Up for 2019

Sat, 11 Aug 2018 00:00:00 -0400



The packaging industry today is buzzing with "influencer packaging" to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging is always in flux, from essentialism to street inspired graphics.

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Spicefire Names Maggie Parkhouse Group Director of Design

Thu, 09 Aug 2018 00:00:00 -0400



Brand innovation agency Spicefire welcomes back Maggie Parkhouse in her role as Group Director of Design, based at Spicefire’s Cincinnati, Ohio, office. Maggie returns to lead and inspire the agency’s design team after a two-year break during which she co-founded a venture capital company.

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In Packaging First Impressions Matter

Wed, 08 Aug 2018 00:00:00 -0400



A national study conducted by the Paper and Packaging Board shows that 7 in 10 (72 percent) of consumers agree that packaging design can influence their purchasing decision. In order to create the best first impression possible and for that matter, the best second and third impressions, too it’s important to know that today’s shoppers are better informed and more specific about what they want. Smart packaging needs to reflect this change.

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KIND Launches Bars for Kids With Money Back Promise

Tue, 07 Aug 2018 00:00:00 -0400



KIND Healthy Snacks introduces a line of KIND KIDS chewy granola bars in flavors kids will love. Parents are invited to try KIND KIDS as a lunchbox snack, and if their kid sends home one of the bars uneaten, they will get their money back.  

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Surging U.S. Food Production Should Drive Your Packaging Design

Sat, 04 Aug 2018 00:00:00 -0400



The agriculture and food production sector is growing due to rising real wages, low unemployment, low inflation, low interest rates, a rising stock market and low commodity prices. The majority of segments in the United States’ core economy expanded in 2017, but the growth isn’t expected to stop this year. Anirban Basu, Chief Economist of the Associated Builders and Contractors, indicates that the U.S. economy is set up for continued growth.

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From the Ground Up Cauliflower Snacks Take Root

Fri, 03 Aug 2018 00:00:00 -0400



Halen Brands Inc. has launched the new FROM THE GROUND UP cauliflower-based crackers and pretzels, which also feature cassava flour and vegetable blend powders made from real veggies. The line offers nutrient-dense, plant-based versions of popular conventional snacks that are a fun, tasty way to get those veggies in.

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The Buzz About Raw Honey Redesign

Sat, 28 Jul 2018 00:00:00 -0400



Wedderspoon needed to clearly communicate its point of difference to a global audience of wellness minded mainstream consumers. The honey is sourced from New Zealand, where bees feed off the nectar of the Manuka flower. They turned to Seattle-based brand strategy firm, Retail Voodoo, to rebrand and create new product lines beyond jarred honey.

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Esko Acquires Blue Software

Thu, 26 Jul 2018 00:00:00 -0400



Esko has acquired BLUE Software LLC, a label and artwork management software company based in Chicago, Illinois. The acquisition joins two complementary teams to unlock product packaging development, management and execution efficiencies for brand owners in the consumer packaged goods, life sciences and retail industries and for a variety of suppliers in the packaging value chain. 

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How Structural Packaging Shapes Brands

Wed, 25 Jul 2018 00:00:00 -0400



Hummus is more popular than ever. In fact, most grocery stores now have a section dedicated to hummus, and for a long time that section was full of brands packaged in round shrink sleeve containers. Ithaca Cold-Crafted hummus was one of those brands until the desire to stand out from the competition led to the decision to switch to square packaging.

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Chase Design Group Names Peter Hawkins Art Director for UK

Fri, 20 Jul 2018 00:00:00 -0400



Chase Design Group has appointed Peter Hawkins as Art Director for its new office in the UK.  Hawkins, a 15-year packaging, branding and corporate communications veteran, will lead the UK office's creative team. Since graduating from Edinburgh College of Art in 2002, Hawkins has helped deliver strategically focused creative for a variety of clients.

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Data Mining Can Inform and Improve Packaging Design

Thu, 19 Jul 2018 00:00:00 -0400



What do terms such as big data, machine learning and artificial intelligence really mean in the context of packaging design? And how can data help us to develop more effective packaging and/or to expedite and improve our processes for doing so?

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Closing the Loop with Recycling at the Bin

Wed, 18 Jul 2018 00:00:00 -0400



Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.

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Amazon Prime Day’s Impact on the Supply Chain Industry

Mon, 16 Jul 2018 00:00:00 -0400



Amazon Prime Day kicks off today at 3:00 p.m. ET and is one of the biggest e-commerce days of the year, with sales growing over 60 percent year-over-year since 2016. Prime Day features deep discounts for Amazon Prime members and will generate sales to rival those of the holiday season. Kuebix, creator of a transportation management system that delivers true freight intelligence, takes a look at the impact the event will have on the supply chain.

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Fairly OddPops Baked Snacks for 4-7 Year Olds

Fri, 13 Jul 2018 00:00:00 -0400



Ella’s Kitchen is launching OddPops, a savory snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the wheat and potato pieces are popped and contain only natural flavors, with no artificial colors.

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5 Magic Words to Win Executive Support and Transform Brand Packaging in the Process

Wed, 11 Jul 2018 00:00:00 -0400



You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?

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Carolina Color Acquires Chroma Corp.

Mon, 09 Jul 2018 00:00:00 -0400



Carolina Color has acquired Chroma Corp., based in McHenry, Ill. Chroma Corp. is a leading specialty color and additive concentrate business serving packaging, electronics and other markets. With this acquisition, Carolina Color continues to grow its manufacturing footprint throughout the U.S. to leverage its growing suite of colorant and additive technologies. 

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Two Markets & One Design for a Japanese Saki Line

Fri, 06 Jul 2018 00:00:00 -0400



Akashi-Tai, a range of five artisan sakes, launches its new identity and packaging design. The award-winning design conveys the artisan nature of Akashi-Tai, which is brewed in small batches using traditional methods, and positions the brand as an authentic premium player on the global stage.

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Flexo Printer Aims to Disrupt the Market

Thu, 05 Jul 2018 00:00:00 -0400



Catapult is bringing a ground-breaking under-one-roof solution to the market that combines a seamless end-to-end service, with unrivaled production capabilities. The company is specializing in three areas: self-adhesive, narrow web film and linerless labeling.

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Detroit-Based Organic Food Line Comes to Town

Tue, 03 Jul 2018 00:00:00 -0400



Skidmore Studio has created branding and packaging design for newly launched Inspired Organics (iO), an organic food brand with 180 products. In order to stand out in the crowded organic market, Skidmore crafted brand strategy, messaging and design for a lively brand that resonates with today’s grocery shoppers, a demographic mindful of ingredients in their food and its impact on the environment.

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Private Label Meal Kit Packaging That Delivers

Fri, 29 Jun 2018 13:00:00 -0400



Ready-to-eat meals can bring flashes of soggy microwaved TV dinners to mind. Roth Premium Foods was determined to change that preconceived notion when it set out to create ready-to-eat meal kits with a fresh and minimally processed product as a new addition to its food business.

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