Brand Packaging (paperboard)


Flexographic Technical Association Celebrates 60th Anniversary

Fri, 16 Feb 2018 00:00:00 -0500



The Flexographic Technical Association (FTA) was founded in 1958 and its purpose remains the same—serving the package printing and converting industry by connecting like-minded individuals, providing flexographers the resources needed to expand their skills, and continuing to drive flexography to package printing dominance.

Read More

Metsä Board Design Challenge and Pro Carton Young Designers Award Join Forces

Tue, 06 Feb 2018 00:00:00 -0500



Metsä Board, the leading producer of premium fresh fiber paperboards launched the Better with Less – Design Challenge last November. This international packaging design competition aims to find new more environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages. The competition has now joined forces with the Pro Carton Young Designers Award, which will provide the benefit that all student participants will have two chances to win with one great idea.

Read More

The Anatomy of Retail Shopping Bags

Mon, 05 Feb 2018 00:00:00 -0500



Structural packaging design, graphics and printing processes all work in tandem to create the “walking billboard” we’re used to seeing every day. But what are all the parts of a shopping bag? What are their roles and how can we transform a standard paper bag with two handles into a luxurious brand experience? Put your gloves and mask on; the retail packaging experts at Design Packaging are about to show you the anatomy of a retail shopping bag.

Read More

New Identity for the Mighty Oats of Mornflake

Thu, 01 Feb 2018 00:00:00 -0500



Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family owned brand in Britain. 

Read More

Hazen Paper Receives International Award for Holography

Mon, 29 Jan 2018 00:00:00 -0500



Hazen Paper Company was recognized with an Excellence in Holography award from the International Hologram Manufacturers Association (IHMA) at its annual conference in Barcelona, Spain. The annual awards recognize outstanding achievement in pioneering innovative holographic products or techniques, as well as the best use of holography in commercial applications.

Read More

Dragonfly Technology Has Designs on Folding Carton Packaging

Mon, 22 Jan 2018 00:00:00 -0500



New microlithography origination technology from international supplier Wood & Associates International Ltd. opens up opportunities for brand owners and designers to create innovative eye-catching retail packaging using high-quality refractive-like imagery.

Read More

New CEO for Meyers Print & Brand Marketing Company

Tue, 16 Jan 2018 00:00:00 -0500



Lane becomes first non-family member to lead the nearly 70-year-old print and brand marketing company, paving the way for continued innovation and future leadership by the third generation of family members.

Read More

SGK Brand Development Agencies Win Packaging Pentawards

Mon, 15 Jan 2018 00:00:00 -0500



SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announce that Anthem Worldwide and Equator Design, each part of its brand development group, have been honored with a Gold, Silver and Bronze in the 2017 Pentawards Worldwide Packaging Design Competition. 

Read More

Organic Food Brand Nature's Path Debuts Bold Look

Fri, 12 Jan 2018 00:00:00 -0500



Nature’s Path, North America’s largest independent organic breakfast and snack food brand, introduces a bold and bright new look for its main line and its EnviroKidz line. The new look reinforces the company's commitment to transforming the world one cereal box at a time.

Read More

Jimmy Choo Perfume Shows Off Simple & Minimalist Design

Fri, 05 Jan 2018 00:00:00 -0500



In the world of packaging it is sometimes complicated to achieve something that looks simple, minimalist and elegant. The paperboard carton for Jimmy Choo’s L’EAU is a clear example of this. Its color is pale pink apart from the brand, the name of the contents and the fact that it is an eau de toilette.

Read More


Anatomy of the Perfect Unboxing Experience

Fri, 29 Dec 2017 00:00:00 -0500



The unboxing experience is often overlooked but essential in eCommerce customer satisfaction. See these steps on how to design the box, what types of filler and packing material to use, the importance of inserts and what pitfalls to avoid.

Read More

Getting a Leg Up: Top Beverage Packaging Design Trends for 2018

Wed, 27 Dec 2017 00:00:00 -0500



When most people think of packaging design, it’s usually in relation to the food and beverage industry—and for good reason—they're an essential part of our daily lives. Because of this, beverage companies are always on the lookout for trends that can help them improve their packaging and get a leg up on the competition. 

Read More

Norebo Brands Get Fishy New Design

Wed, 27 Dec 2017 00:00:00 -0500



Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. 

Read More

Nespresso Reveals Colorful, Candy-Inspired Holiday Collection

Thu, 21 Dec 2017 00:00:00 -0500



Coffee lovers are set to be full of joy this holiday season as Nespresso reveals its Limited Edition Festive Collection, in collaboration with renowned artists Craig & Karl. To bring to life the color and fun of the season, this exclusive collection has been inspired by traditional candies that evoke nostalgic childhood memories.

Read More

Winning Customer Loyalty Through Sustainable Packaging

Sun, 17 Dec 2017 00:00:00 -0500



In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions. Customer expectations for the way goods are packaged is evolving. Understanding this expectation will enable brands to offer a strong value proposition that customers can’t resist.

Read More

Metsä Board’s SkinCare 2.0 Gift Box Design Receives Multiple Awards

Thu, 14 Dec 2017 00:00:00 -0500



Metsä Board was named Champion of Packaging Printing, Paper Packaging, at the 29th Hong Kong Print Awards for its innovative SkinCare 2.0 gift box design. Created by Metsä Board’s packaging design team, the new improved SkinCare 2.0 gift box design demonstrates a more environmentally friendly design through the use of lighter weight paperboard materials and the elimination of the plastic wrap. 

Read More

Yves Saint Laurent’s Mon Paris gets designed for the holidays

Thu, 14 Dec 2017 00:00:00 -0500



For the 2017 holiday season, Cosfibel Premium rose to challenges both technical and aesthetic to create a super luxurious boxed design. The front-opening gift box is built on a cardboard base entirely coated with silver polyester paper printed in an intense black shade. 

Read More

Packaging Refresh for Divine Chocolate Bars

Tue, 12 Dec 2017 00:00:00 -0500



Divine Chocolate has undergone a packaging refresh with the new sharing bars landing in stores across the U.K., U.S. and the rest of the world by the end of 2017. The new design taps into consumer trends including demand for transparency on the provenance of ingredients, caring about the nutrition of indulgent treats and their sustainability impact.

Read More

High Brew Coffee Introduces 32-Oz Cold Brew in Tetra Pak Carton

Fri, 08 Dec 2017 00:00:00 -0500



High Brew Coffee introduces a new 32-ounce environmentally-conscious coffee in the unique Tetra Evero carton bottle. The distinctive packaging features the top shape of traditional milk containers with the environmental advantages of a carton. The new 32-ounce size will be found in the refrigerated dairy section, unlike the shelf-stable High Brew portable cans, giving caffeine lovers two places to find that cold brew goodness.

Read More

Harmless Harvest Coconut Water Brings Joy in Holiday Packaging

Tue, 05 Dec 2017 00:00:00 -0500



Harmless Harvest—the first Fair For Life certified organic coconut water producer— has released limited edition packaging for the holiday season. The festive bottles feature whimsical and bright snowflakes, and a case of 12 bottles includes a bow and gift tag, so coconut water fans can give the gift of Harmless Harvest. 

Read More

How to Take Advantage of the E-commerce Product Sampling Trend

Fri, 24 Nov 2017 00:00:00 -0500



In this enduring quest for engagement, one aspect of buying and selling continues accelerating: e-commerce. According to eMarketer, the U.S. currently has 217 million online shoppers – more than 66% of the total population. How can marketers best tap into the e-commerce boom? Ironically, the most effective route to engaging online consumers lies in marrying a 200-year-old marketing tradition with e-commerce. Called e-commerce product sampling, it’s being adopted by leading brands and retailers.

Read More

Design Competition Seeks Eco-Friendly Packaging Solutions

Thu, 16 Nov 2017 00:00:00 -0500



The Better with Less – Design Challenge is challenging packaging designers to create ever more environmentally friendly, functional packaging solutions for everyday goods. The international packaging design competition, organized by Metsä Board, aims to find new packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.

Read More

Diamond Packaging Wins Three Paperboard Packaging Competition Awards

Mon, 13 Nov 2017 00:00:00 -0500



Diamond Packaging has won three awards in the 74th annual North American Paperboard Packaging Competition, the industry’s premier showcase for all that is new and outstanding in paperboard packaging design and technology. Awards were presented at the PPC 2017 Fall Meeting and Leadership Conference in Phoenix, AZ.

Read More

Going Nuts for Almond Drink Packaged in Cartons

Wed, 08 Nov 2017 00:00:00 -0500



A newly launched range of almond drinks, with design by B&B studio, heralds the first foray into a new category by leading challenger brand Pip & Nut, whose innovative nut butters have helped reinvigorate the savory spreads sector. B&B helped diversify the range of nut-based products while maintaining the brand promise, and look and feel.

Read More


The Next Stage of Produce Containers

Fri, 03 Nov 2017 00:00:00 -0400



Eco Pack Systems is rolling out a new low-weight container solution, which enables fully customizable point of purchase branding, dramatically reduces transportation costs and is made from food-grade material. It maximizes food safety, reduces product spoilage and damage with maximum airflow control and is sustainable.

Read More

Birds Eye Frozen Foods Gets Bistro-Inspired Identity and Redesign

Thu, 02 Nov 2017 00:00:00 -0400



Birds Eye is disrupting the frozen fish sector with a new identity and packaging for its premium Inspirations range created by Brandon. The new design uses mouth-watering images of food on the front of pack, strengthens the brand and creates a logotype icon reminiscent of restaurant signage to communicate the premium quality of the product.

Read More

Winners Revealed in 5 Design Gallery Categories

Sat, 28 Oct 2017 00:00:00 -0400



BRANDPackaging just announced the winners of its 2017 Design Gallery People's Choice awards at the annual Packaging That Sells Conference held in Chicago October 23-25. The awards recognize some of the industry's best packaging designs based on how effectively the packaging uses graphics and structure to tell a brand's story. This year's competition drew 60 submissions across five award categories: Paperboard, Flexible, Rigid Plastic, Glass and Metal. In addition, an overall Editor's Choice was named from all categories.

Read More

How Do We Solve Sustainability Problems of Multi-Material Flexible Packaging?

Thu, 26 Oct 2017 00:00:00 -0400



Multi-material flexible packaging is a sustainability conundrum. Hailed for its light weight and convenience they are popular with consumers, and brands like them for their low cost, material efficiency, and carbon footprint, but all bemoan their lack of recyclability. Finding the solution to divert these packages from the landfill would significantly advance their sustainability story. There has been a number of initiatives in recent years to explore solutions, and advancements are slowly being made. 

Read More