Brand Packaging (paperboard)


Closing the Loop with Recycling at the Bin

Wed, 18 Jul 2018 00:00:00 -0400



Thousands of different looking recycling labels on bins can cause confusion for the public. This hurts the environment, businesses and packaging companies. Recycle Across America (RAA) aims to standardize the label solution nationwide for bins and to educate on how it will help packagers reduce costs and meet their sustainability goals.

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Hair Care Redesign is Modern and Genderless

Mon, 16 Jul 2018 11:00:00 -0400



Alchemy Oils approached the strategy and design team at Sheridan&Co to work collaboratively in updating its bottle design to be more user friendly and appeal to new audiences, encouraging them to try out hair oiling for the first time.

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Private Label Meal Kit Packaging That Delivers

Fri, 29 Jun 2018 13:00:00 -0400



Ready-to-eat meals can bring flashes of soggy microwaved TV dinners to mind. Roth Premium Foods was determined to change that preconceived notion when it set out to create ready-to-eat meal kits with a fresh and minimally processed product as a new addition to its food business.

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Crayola Debuts Makeup Crayons with Retro Packaging

Thu, 28 Jun 2018 00:00:00 -0400



Crayola Beauty has launched. That's right, it's not just for coloring books anymore. Exclusive to ASOS, an online global fashion brand for 20-somethings, the line of makeup is perfect for the kid in us. And yes, you actually use the crayons on your face.

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16th Annual Luxe Pack New York a Success

Wed, 13 Jun 2018 00:00:00 -0400



The 16th Annual LUXE PACK New York, the U.S. tradeshow dedicated to creative and luxury packaging, saw 3,586 industry professionals and 240 packaging suppliers who specialize in premium packaging elements for the cosmetic, fragrance, wine & spirit, fine food and fashion sectors. The exclusively varied selection of this year’s exhibitors offered a dynamic variety of packaging products and solutions that crossed all creative thresholds. The synergy initiated by the impactful exchanges between today’s premium sector brands and leading manufacturers solidified another successful LUXE PACK New York edition.

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Graphic Design USA Opens Entry for Health & Wellness Awards

Thu, 07 Jun 2018 00:00:00 -0400



The annual Graphic Design USA competition is a great opportunity to be recognized by clients, prospects and the community for effective advertising, design and marketing in an area of vital importance, transformation, and growth. We take the big picture when it comes to health and wellness: Traditional medicine, pharmaceuticals and insurance, senior care and aging; healthy lifestyles including fitness and exercise, organic foods and natural products, spirituality and meditation; and public health solutions for communities and societies.

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Meet the Better With Less Packaging Design Challenge Winner

Wed, 06 Jun 2018 00:00:00 -0400



The winner of the international packaging design competition, Better with Less – Design Challenge has been announced along with three honorary mentions and a student winner. Organized by Metsä Board, the competition was created to find new environmentally friendly and functional packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.

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Hummingbird Digital Printing for Corrugated Packaging

Thu, 24 May 2018 00:00:00 -0400



Georgia-Pacific has launched Hummingbird digital packaging solutions, providing digital pre-print for a full range of customer needs, from specialty versions to everyday large runs and beyond. Hummingbird offers 110-inch wide web capability for digital pre-print at lengths limited only by converting capability.

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How Green Is Your Packaging?

Tue, 22 May 2018 00:00:00 -0400



Consumers demand an ethical stance from beauty brands, and the latest focus is on product packaging. Mintel recommends three things to stay on top of beauty and personal care packaging trends while quenching consumers' thirst for greener packaging.

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Recipe Kits Spice Up Retail Market

Thu, 10 May 2018 14:18:00 -0400



Subscription-based recipe kit service Simply Cook has a new range of in-store recipe kits with a unique design created in collaboration with London-based B&B studio and Path.

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Packaging Dairy for Today's Consumer

Thu, 10 May 2018 14:00:00 -0400



To capture consumer attention and increase market share, dairy packaging must convey more than the classic designation of whole, skim or 2%. Today's consumers are interested in food and beverages they perceive as wholesome, nutritious, sustainable and customized to meet their specific lifestyle needs.

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ELC Gable Top Caps Create One-Step Opening for Cartons

Thu, 10 May 2018 00:00:00 -0400



Silgan Closures has launched ELC gable top caps for cartons of all formats and sizes from 28 to 35 mm. ELC eliminates the pull ring in favor of a drop-down tamper band, providing visual, audible and tactile tamper evidence.

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A Brew With A View

Tue, 08 May 2018 11:00:00 -0400



Alaskan Brewing has introduced the Frontier Pack, a sampler 12-pack with an interactive window feature that allows shoppers a chance to see, touch and turn the rotating beer styles inside.

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How to Trigger Emotional Engagement with Your Product Packaging

Wed, 02 May 2018 00:00:00 -0400



As the decision maker for packaging designs of your consumer goods, did you know that you can utilize science in your product packaging designs to drive consumer purchasing decisions? A consumer is more likely to re-purchase a product when they have a positive emotional response to a package. 

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Anthem Worldwide Receives American Graphic Design Awards

Fri, 27 Apr 2018 00:00:00 -0400



Anthem has been awarded two packaging design Certificates of Excellence in the 2017 American Graphic Design Awards. The competition reflects the expansive ways in which graphic design shapes business and society, products and services, commerce and culture.

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New Fragrance Brand Shows Off Unique Sustainable Packaging

Thu, 26 Apr 2018 00:00:00 -0400



Floral Street approached James Cropper 3D Products looking for an alternative to the typical over-packaging used by existing fragrance brands, opting instead for environmentally friendly packaging. The result is a box made entirely from James Cropper 3D Products’ COLOURFORM packaging, which is made from 100 percent renewable natural wood fibers from forests and from James Cropper’s own recycling plant.  

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Design for the Changing Environment

Thu, 12 Apr 2018 00:00:00 -0400



Innovative packaging entails more than aesthetically pleasing design, product protection and functionality—designers must also take into account the ecological implications of their work. Here are six ways designers can work with brand owners to create packaging that is sustainable and innovative.

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It's Not Your Ordinary Beige Box

Thu, 12 Apr 2018 00:00:00 -0400



The Arrow Box is an e-commerce box made of Metsä Board’s white kraftliners and developed in partnership with PrintCity. The outside of the box is printed brown with the text in white. But don't let the outside fool you into thinking this is just another ordinary beige box.

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Children's Jigsaw Puzzle Packaging Wins Award

Wed, 04 Apr 2018 00:00:00 -0400



Two students at Poznań University of Economics and Business in Poland have won the Public Choice Award in the Stora Enso Recreate Packaging 2018 design competition. Smart Snack, their winning children’s food packaging design, includes a jigsaw puzzle that must be solved in order to open the package. 

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Pacific Foods Adds a Touch of Rustic Charm to Packaging Redesign

Wed, 04 Apr 2018 00:00:00 -0400



Pacific Foods, leading producer of organic soups, broths and plant-based beverages, teamed up with packaging design firm Voicebox to refresh the brand’s packaging to celebrate the high quality and holistic simplicity of its products and ingredients. Voicebox’s design brings vitality, freshness and consistency across all Pacific Foods SKUs, making it easy for consumers to identify a Pacific product on shelf.

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New Packaging Boxes Smell Like Freshly Cut Grass

Mon, 26 Mar 2018 00:00:00 -0400



Corrugated cardboard box manufacturer Belmont Packaging has brought the outdoors indoors. In an attempt to create memorable brand experiences, Belmont is launching cardboard boxes with a scent of freshly cut grass. The idea came from a sports shoe retailer who wanted its customers to remember the brand when receiving running shoes, to encourage running outdoors in the new footwear by influencing their senses with the smell of freshly cut grass.

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General Mills Acquires Blue Buffalo Pet Food Products

Mon, 19 Mar 2018 00:00:00 -0400



General Mills announced that it will acquire Blue Buffalo pet food products. The transaction establishes General Mills as the leader in the U.S. Wholesome Natural pet food category, the fastest growing portion of the overall pet food market, and accelerates its portfolio reshaping strategy.

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How to Package Online, Lifestyle Phenomena into a Brand Poised for Success on Shelf

Thu, 15 Mar 2018 00:00:00 -0400



Many of today's successful new brands are created by upstart innovators and built on engagement with millions online. They catch the eye of big-box retailers looking to translate the online following into in-store traffic and sales. How do you create packaging that harnesses the power of a multi-dimensional, personal, online brand that can translate digital success to shelf? Kick branding and design partnered with TIU to bring a new line of fitness products to Target stores. Here are a few takeaways from the process.

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Seafood Frozen Foods Company Wants Consumers to Chillax

Thu, 15 Mar 2018 00:00:00 -0400



Branding and packaging design agency Voicebox Creative created the new packaging design for SeaPak Shrimp & Seafood Company. A redesigned logo and 30+ product SKUs aligns the brand with its message of allowing busy families to “chillax” and escape the stress of meal time with nutritious, easy-to-prepare seafood from SeaPak.

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Oh Canada: Product Launches Feature Innovative Packaging

Fri, 09 Mar 2018 00:00:00 -0500



From bath soap in an old-style glass milk bottle to snack bars that follow the “essentialist” design principle, Canada has seen a range of products with innovative packaging hit store shelves in recent months. Here, David Luttenberger, global packaging director at Mintel, shares some of his favorites and what makes them so interesting.

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Transparent Container Earns UL Certification

Thu, 08 Mar 2018 00:00:00 -0500



Transparent Container earned the UL Certification and is now an authorized printer for UL Certification Marks. Brand and product teams invest significant effort in earning their UL Certification, and they should work with partners who uphold the same standards.

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