Brand Packaging

Opportunities for Cannabis retailers to increase ROI by investing in packaging

With April 20 approaching, we look at how cannabis producers can partner with local printers to create high-quality packaging that adheres to local laws and regulations while also establishing brand identity and increasing brand recognition.

Welch's Sees Success with Grape Juice Packaging Redesign

The color purple is certainly a category standard, and this new design leans into this convention even harder.

IT'SUGAR debuts Make-A-Wish Chocolate Bar, Wish Bears for World Wish Month

The releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29.

Nasoya Celebrates Earth Day with Limited Edition Packaging for Tofu Products

On store shelves nationwide throughout April, the packaging design features illustrations of people (and pets!) enjoying nature and highlights Nasoya's organic tofu products.

Nestlé celebrates official launch of Nestlé Sustainably Sourced chocolate range

Anheuser-Busch Supports Texas Farmers through New U.S. Farmed Certification

The U.S. Farmed seal will first appear on Anheuser-Busch's Busch Light this May, and Budweiser, Bud Light and Michelob ULTRA have also obtained U.S. Farmed certification.

Koehler and nucao Partner to Bring Paper-Based Packaging for Chocolate Bars

The flexible packaging paper “Koehler NexPlus® Advanced” from Koehler Paper, which has excellent oxygen, mineral oil, and grease barrier properties, is primarily suitable for packaging of chocolate-coated fruit products.

A New Era of Packaging Design

For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

Vault49 Launches 'Uniquely Bahamian' Design for Ricardo Rum's New RTD Line

Leading consumer groups and getting involved in taste tests during the product development phase, Vault49 uncovered what it really means to be ‘Uniquely Bahamian’

Flamin' Hot revamps packaging, establishes brand of its own

Frito-Lay's Flamin’ Hot portfolio, encompassing 25 unique products, is coming together as an official brand and stepping out with a fierce new look.  

SkinnyDipped Unveils Brand Redesign with New Packaging

SkinnyDipped has become a brand synonymous with delicious, better-for-you snacks since its launch in 2016 and the next chapter in the brand’s identity is here.

HORMEL® NATURAL CHOICE® Undergoes Packaging Redesign for Deli Product Packaging

In addition to a newly designed logo, the brand's food-forward redesign is also supported by lighter packaging that will reduce its usage of packaging materials by an estimated 337,000 pounds per year over prior packaging.

Harvest Snaps rebrands Selects to Crunchy Puffs

The brand is undergoing a packaging redesign for its three Harvest Snaps flavors: Honey Dijon, Loaded Taco, and White Cheddar Jalapeno.

Chloe's Undergoes Brand Redesign to Bolster Shelf Presence

The new packaging has begun to rollout on retail shelves nationwide and the transition will continue through Q2 and Q3 2024.

Clif Family Winery & Farm Unveils Vibrant New Food Packaging Design

Inspired by California roots, the new design emphasizes commitment to quality and the newly achieved B Corp Certification.

Caress Set to Enjoy Market Success with Brand Redesign

Caress embarked on a redesign to remain competitive in a highly populated category. 

Hot Pockets Appeals to Video-Gaming Teens with Brand Redesign

Hot Pockets trusted Interact Brands, the esteemed Boulder-based branding and design agency, with this reinvention.

Doc Brown Bourbon Rolls Out Packaging Design by Ginger Monkey

Liverpool’s Tom Lane – AKA Ginger Monkey – recently assisted the Georgia-based farm and distillers with brand identity and packaging design.

Lucky the Leprechaun leaps off Lucky Charms boxes ahead of St. Patrick's Day

Consumers can help catch him before St. Patrick’s Day with the leprechaun traps on the back of limited-edition boxes of Lucky Charms, as well as a new “Mouse Trap”-inspired board game.

Trivium Wins PAC Global, WorldStar Awards for Budweiser World Cup Aluminum Bottles

Utilizing Budweiser’s vision, Trivium created a beer bottle that was both visually engaging and environmentally sustainable.

Häagen-Dazs Unifies Past and Present with Brand Redesign

The Bronx-born brand has been a favorite of consumers for decades, so it was important to walk the tightrope of honoring its past while also making it more shoppable, appetizing, and relevant amongst its competitive set.

Juicy Juice Embraces More Vibrant Look in Brand Redesign

The work capitalizes on their category leadership while bringing a new playful element on pack that appeals to parents and kids alike. 

Tata Elxsi Creates Innovative Packaging Design for Vatika Shampoo

Tata Elxsi played a pivotal role in crafting a fresh design language system, which visually represented Vatika’s commitment to sustainability and connoted as a natural haircare brand.

General Mills invites consumers to 'live cereal rich' with cereal makeover

General Mills is dropping a limited-edition collection of swag because new LOADED cereal offers fans a chance to live the "Cereal Rich" lifestyle.

Evergreen™ Launches New Look for Frozen Waffle Packaging

Flaunting vibrant colors and a bold new logo, Evergreen’s revamped brand identity reflects the fun and playful essence of the brand.

X-Rite Pantone Launches Program to Ensure Accurate Color across Packaging Types

Color consistency is critical in brand recognition because consumers often associate any color discrepancy with product quality.

Bumble Bee Seafoods' New Packaging Wins 'Best Package Design' at Chief Marketer's Pro Awards

Created by PKG Brand Design, the new brand logo connects directly to the Bumble Bee company heritage.

Funky Buddha Embraces Florida Roots with Brand Redesign

With its redesign, Funky Buddha wanted to maintain its fun, Florida feel while building a design architecture that would create a more cohesive feel across its portfolio.

Gulf Union Launched Connected Packaging for Original Juice Brand

The smart packaging campaign utilizes a web app based connected experience accessed via QR codes looking to help consumers see Gulf Union’s products as a vital part of their school preparations.

An organization that recognizes excellence in packaging has unexpected ties to my geographical roots and one of my favorite bands.

Now and then I like to reflect on how the packaging industry intersects with my personal background. This seems especially appropriate now since it was approximately one year ago that I became Chief Editor of Packaging Strategies.