Each colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween.
Read the NewsHershey is partnering with Nintendo of America on limited-edition Kit Kat bars and Jolly Rancher gummies packages.
Read the NewsThe challenge ahead of White Bear lay in the juxtaposition between Freshways’ popularity and its lack of brand recognition.
Read the NewsAs part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.
Read the NewsThe new look retains the brand’s signature blue, but features a sporty new logo, crisp fonts and a clearer call out to their sustainable packaging.
Read the NewsThe updated In-Shell packaging design showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new “Protein Power” logo reinforces the health benefits of pistachios.
Read the NewsDozen’s Half & Half project is the first gold award won by Ukrainian designers at Pentawards since 2015 and only the second in the competition’s history.
Read the NewsIn response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations.
Read the NewsSun Branding disrupted the design-architecture to position this range in its own tier, all while retaining the recognizable core Goodfella’s identity.
Read the NewsBetter Sour’s new packaging includes the new tagline “Taste the World,” a nod to the brand's celebration of sour fruit flavors from around the globe.
Read the NewsWhether you're planning a spooky party or just want to add a little fall flair to your pantry, Kellanova has the snacks, sweets, and goodies to make your season magical.
Read the NewsThe new design, described as modern and capturing the fun spirit of Brownie Brittle, is rolling out to retail stores now.
Read the NewsThe official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.
The exciting innovations for retail and foodservice customers include Carrot Shakers, Side Dish Sizzlers, and Soup n' Stewin' Carrots. Beyond offering healthy school lunch options, Bolthouse Fresh products create new possibilities for holiday season entertaining.
Read the NewsIn this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching.
Read the NewsThe repackage is designed to enhance the brand’s retail presence, the updated packaging reflects NATPAT's commitment to sustainability while also offering customers a fun and functional experience.
Read the NewsThis packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year, speeds up the cooking process and enhances the overall Hot Pockets snacking experience.
Read the NewsSince the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.
Read the NewsTrace’s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines.
Read the NewsSince its inception in 2011, Birch Benders has included nature-inspired packaging and pancake mixes made from simple ingredients.
Read the NewsThe NYC restaurant collaborated with the brand on special branded packaging.
The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.
Read the NewsCompanies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.
Read the NewsSean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.
Read the NewsThe new packaging brings a modern, vibrant look that reflects the energy and convenience of the Reichel Foods snack family, while maintaining the fresh, high-quality ingredients that consumers love.
Read the NewsGatorade Hydration Booster is Gatorade’s first electrolyte powder developed specifically for people’s everyday lifestyles.
Read the NewsThis move comes as part of a strategic effort to elevate the brand’s presence in retail environments and enhance its appeal among health-conscious consumers.
Read the NewsThe new packaging positions the brand’s unexpected pairings as “Fusion Hummus,” and features the brand’s signature vibrant colors.
Read the NewsIn this interview, Stout Collective’s Matt Tanaka explains the inspiration behind the BOPP Beer and Design Conference, now in its third year.
Read the NewsThe new Pasta lineup joins EQUII's portfolio of Complete Protein Breads - Power, Balance, and Thin – each available in Classic Wheat and Multigrain.
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