Brand Packaging

Wilton Unveils Limited-Edition Packaging for Holidays

Each colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween.

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Kit Kat, Jolly Rancher announce video game LTO packaging

Hershey is partnering with Nintendo of America on limited-edition Kit Kat bars and Jolly Rancher gummies packages.

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White Bear Creates Heroic New Identity for Dairy Supplier Freshways

The challenge ahead of White Bear lay in the juxtaposition between Freshways’ popularity and its lack of brand recognition.

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Carlsberg Group Unveils Somersby’s Global Visual Identity Refresh

As part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.

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Perfect Hydration Alkaline Water Launches Rebrand with New Sustainable Packaging

The new look retains the brand’s signature blue, but features a sporty new logo, crisp fonts and a clearer call out to their sustainable packaging.

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Wonderful® Pistachios Unveils Get Crackin’ Packaging Refresh

The updated In-Shell packaging design showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new “Protein Power” logo reinforces the health benefits of pistachios. 

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Dozen's Pet Food Packaging for Suziria Brands wins Gold at Pentawards

Dozen’s Half & Half project is the first gold award won by Ukrainian designers at Pentawards since 2015 and only the second in the competition’s history.

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Jolly Rancher revitalizes packaging to capture brand's flavor experience

In response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations. 

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Sun Branding Helps Goodfella's Embrace Italian Roots with Redesign

Sun Branding disrupted the design-architecture to position this range in its own tier, all while retaining the recognizable core Goodfella’s identity.

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Better Sour debuts brand refresh amid expansion to more retail outlets

Better Sour’s new packaging includes the new tagline “Taste the World,” a nod to the brand's celebration of sour fruit flavors from around the globe.

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Kellanova Brands Launch Limited Edition Packaging and Products for Halloween

Whether you're planning a spooky party or just want to add a little fall flair to your pantry, Kellanova has the snacks, sweets, and goodies to make your season magical.

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Brownie Brittle shakes up its packaging with vibrant new look

The new design, described as modern and capturing the fun spirit of Brownie Brittle, is rolling out to retail stores now.

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Mountain Dew announces new visual identity celebrating great outdoors

The official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.  


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Bolthouse Fresh Foods introduces new carrot products in compostable packaging

The exciting innovations for retail and foodservice customers include Carrot Shakers, Side Dish Sizzlers, and Soup n' Stewin' Carrots. Beyond offering healthy school lunch options, Bolthouse Fresh products create new possibilities for holiday season entertaining.

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Packaging’s Critical Role in the Proliferation and Appeal of Private Label Products

In this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching. 

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NATPAT Undergoes Packaging Redesign to Encourage Reusability

The repackage is designed to enhance the brand’s retail presence, the updated packaging reflects NATPAT's commitment to sustainability while also offering customers a fun and functional experience.

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Hot Pockets® Removes Sleeves from Packaging, Introduces Limited Edition Sweater

This packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year, speeds up the cooking process and enhances the overall Hot Pockets snacking experience.

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Trinity Brand Group Helps Founders Brewing Relaunch All Day IPA

Since the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.

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Trace Updates Packaging and Brand Identity for Mineral Products

Trace’s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines.

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Birch Benders launches refreshed packaging for its pancake mixes

Since its inception in 2011, Birch Benders has included nature-inspired packaging and pancake mixes made from simple ingredients.

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Altoids, NYC's Bad Roman debut LTO collectible tin as unique dining memento

The NYC restaurant collaborated with the brand on special branded packaging.


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7UP® Refreshes Branding, Debuts 'Level Up With 7UP' Campaign

The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.

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Coding and Printing: From Improved Recycling to Catching the Consumer’s Eye

Companies like Digimarc, Wipak, Inovar and Domino are demonstrating how advancements in coding, marking and printing are facilitating recycling efforts, lowering costs for brand managers, making it easier to hire qualified equipment operators, and more.

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PODCAST | Quantitative Consumer Testing in the CPG Sector

Sean Bisceglia, CEO of Product Ventures, says the traditional focus group of 25 or 50 people is not sufficient when it comes to deciding whether to pour millions of dollars into launching a new product.

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Reichel Foods Introduces New Packaging for Dippin’ Stix and PRO2snax

The new packaging brings a modern, vibrant look that reflects the energy and convenience of the Reichel Foods snack family, while maintaining the fresh, high-quality ingredients that consumers love.

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Gatorade Launches Electrolyte Drink Mix for All-Day Hydration

Gatorade Hydration Booster is Gatorade’s first electrolyte powder developed specifically for people’s everyday lifestyles.

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Cooper Street Snacks rebrands its packaging

This move comes as part of a strategic effort to elevate the brand’s presence in retail environments and enhance its appeal among health-conscious consumers.

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Lantana Foods Rebrands, Releases New Packaging for Various Hummus Flavors

The new packaging positions the brand’s unexpected pairings as “Fusion Hummus,” and features the brand’s signature vibrant colors.

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PODCAST | The Versatility of BOPP in Beer Packaging

In this interview, Stout Collective’s Matt Tanaka explains the inspiration behind the BOPP Beer and Design Conference, now in its third year.

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EQUII Launches Protein-Packed Pasta in New Packaging

The new Pasta lineup joins EQUII's portfolio of Complete Protein Breads - Power, Balance, and Thin – each available in Classic Wheat and Multigrain.

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