With more competition than ever, Smirnoff ICE saw that it was time for a change to its package design.
Read the NewsThe producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.
Read the NewsOne analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing.
Read the NewsThe portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards.
Read the NewsHeavenly Tea Leaves has now committed to carbon-neutral shipping on all orders, along with a full line of USDA Organic teas.
Read the NewsFounders Katie and Jasen Melnick discuss the importance of brand storytelling in connecting with modern consumers and the strongest trends in premium brand designs.
Read the NewsWith a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.
Read the NewsThe new global packaging will help Asahi Super Dry stand out in a distinctive way, showcasing the innovative Asahi brewing credentials and highlighting the brand’s progressive thinking that has led them to set new standards in beer.
Read the NewsThis extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.
Read the NewsPoppin Candy contacted Smurfit Westrock via website inquiry and explained their need for bespoke printed postal boxes that would take their brand to the next level.
Read the NewsEach colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween.
Read the NewsHershey is partnering with Nintendo of America on limited-edition Kit Kat bars and Jolly Rancher gummies packages.
Read the NewsThe challenge ahead of White Bear lay in the juxtaposition between Freshways’ popularity and its lack of brand recognition.
Read the NewsAs part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.
Read the NewsThe new look retains the brand’s signature blue, but features a sporty new logo, crisp fonts and a clearer call out to their sustainable packaging.
Read the NewsThe updated In-Shell packaging design showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new “Protein Power” logo reinforces the health benefits of pistachios.
Read the NewsDozen’s Half & Half project is the first gold award won by Ukrainian designers at Pentawards since 2015 and only the second in the competition’s history.
Read the NewsIn response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations.
Read the NewsSun Branding disrupted the design-architecture to position this range in its own tier, all while retaining the recognizable core Goodfella’s identity.
Read the NewsBetter Sour’s new packaging includes the new tagline “Taste the World,” a nod to the brand's celebration of sour fruit flavors from around the globe.
Read the NewsWhether you're planning a spooky party or just want to add a little fall flair to your pantry, Kellanova has the snacks, sweets, and goodies to make your season magical.
Read the NewsThe new design, described as modern and capturing the fun spirit of Brownie Brittle, is rolling out to retail stores now.
Read the NewsThe official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.
The exciting innovations for retail and foodservice customers include Carrot Shakers, Side Dish Sizzlers, and Soup n' Stewin' Carrots. Beyond offering healthy school lunch options, Bolthouse Fresh products create new possibilities for holiday season entertaining.
Read the NewsIn this insightful article, Beth Zipko of Source Wurx makes the case that no element of private label products has improved more rapidly and dramatically than packaging, which has evolved from eyeroll-inducing to eye-catching.
Read the NewsThe repackage is designed to enhance the brand’s retail presence, the updated packaging reflects NATPAT's commitment to sustainability while also offering customers a fun and functional experience.
Read the NewsThis packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year, speeds up the cooking process and enhances the overall Hot Pockets snacking experience.
Read the NewsSince the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.
Read the NewsTrace’s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines.
Read the NewsSince its inception in 2011, Birch Benders has included nature-inspired packaging and pancake mixes made from simple ingredients.
Read the News