Entering their fifth year as a brand, Scott’s Protein Balls’ new packaging and logo reflect the company’s journey of growth and evolution.
Read the NewsWith the brand’s performance to date and the overall category trajectory, the rebrand comes at a pivotal moment and is an opportunity for Archer to differentiate and assert its category leadership.
Read the NewsAiming to widen appeal, they embarked on a rebrand to strengthen the culinary concept, “Pop. Drop. Done,” while demonstrating the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs, eliminating the need for chopping or measuring.
Read the NewsThe Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.
iC3D Suite 10.5 introduces a powerful new Artwork Layout Editor for flexible bags, enabling designers to precisely modify panel layouts within bag templates to match production requirements.
Read the NewsOpportunities in snack food packaging include the incorporation of QR codes, ecommerce growth, and potential expansion into emerging markets.
Read the NewsShang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.
Read the NewsNew wrappers feature enlarged font sizes, enhanced colors, and more. Along with updated wrappers, the natural brand is announcing a new distribution partnership with Maestrani.
Read the NewsSarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.
Read the NewsWith more competition than ever, Smirnoff ICE saw that it was time for a change to its package design.
Read the NewsThe producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.
Read the NewsOne analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing.
Read the NewsThe portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards.
Read the NewsHeavenly Tea Leaves has now committed to carbon-neutral shipping on all orders, along with a full line of USDA Organic teas.
Read the NewsFounders Katie and Jasen Melnick discuss the importance of brand storytelling in connecting with modern consumers and the strongest trends in premium brand designs.
Read the NewsWith a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.
Read the NewsThe new global packaging will help Asahi Super Dry stand out in a distinctive way, showcasing the innovative Asahi brewing credentials and highlighting the brand’s progressive thinking that has led them to set new standards in beer.
Read the NewsThis extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.
Read the NewsPoppin Candy contacted Smurfit Westrock via website inquiry and explained their need for bespoke printed postal boxes that would take their brand to the next level.
Read the NewsEach colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween.
Read the NewsHershey is partnering with Nintendo of America on limited-edition Kit Kat bars and Jolly Rancher gummies packages.
Read the NewsThe challenge ahead of White Bear lay in the juxtaposition between Freshways’ popularity and its lack of brand recognition.
Read the NewsAs part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.
Read the NewsThe new look retains the brand’s signature blue, but features a sporty new logo, crisp fonts and a clearer call out to their sustainable packaging.
Read the NewsThe updated In-Shell packaging design showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new “Protein Power” logo reinforces the health benefits of pistachios.
Read the NewsDozen’s Half & Half project is the first gold award won by Ukrainian designers at Pentawards since 2015 and only the second in the competition’s history.
Read the NewsIn response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations.
Read the NewsSun Branding disrupted the design-architecture to position this range in its own tier, all while retaining the recognizable core Goodfella’s identity.
Read the NewsBetter Sour’s new packaging includes the new tagline “Taste the World,” a nod to the brand's celebration of sour fruit flavors from around the globe.
Read the NewsWhether you're planning a spooky party or just want to add a little fall flair to your pantry, Kellanova has the snacks, sweets, and goodies to make your season magical.
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