With a limited release of 10,624 bottles, one for each of the Babe's plate appearances, the bottle is a gorgeous blend of Art Deco-inspired design and interactive technology that pays homage to the finest baseball and bourbons of the 1920s.
Read the NewsThe cups combine marshmallow-flavored frosting filling wrapped in rich chocolate and topped with graham cracker crumbles.
Read the NewsThe aim of this new working group, within AIPIA, is to serve as an authoritative body for establishing measurement standards, best practices and developing return-on-investment (ROI) frameworks that enable brands to effectively utilize connected packaging within media and marketing strategies.
Read the NewsNew product innovations from Kinder, Nutella and Tic Tac are among the novelties that will be showcased to buyers in the region.
Read the NewsThis evolution makes it easier than ever for snack lovers to enjoy the satisfying crunch and bold taste of FESTIVE Chickpea Hearts™, whether at home, on the go, or anywhere in between.
Read the NewsThe brand refresh is a key milestone in Mission 31, Pacific Seafood’s initiative to double its business by 2031.
Read the NewsThe redesign primes Butter Wines to expand across all sections of the wine aisle by leveraging its iconic Butter yellow label, while distinguishing each varietal clearly, and appealing to discrete wine-drinking audiences.
Read the NewsThe Comet Crusher’s packaging keeps consumers engaged by offering up different names for the jawbreaker layer the consumer stops eating on, like “Space Cadet” and “Intergalactic Champion.”
Read the NewsRolling out nationwide this spring, the update includes a transformational packaging redesign featuring a new brand logo and real food photography.
Read the NewsDeveloping design and tone of voice principles, Vault49 crafted the brand identity and packaging design including the bottle structure, label, and outer carton.
Read the NewsSparkling mineral water brand Mineragua launched its new 12-pack bottle packaging. The updated design provides consumers with a convenient and sustainable option for enjoying Mineragua’s signature sparkling water, whether for on-the-go hydration, hosting family gatherings, or stocking up at home, the company says.
Read the NewsEntering their fifth year as a brand, Scott’s Protein Balls’ new packaging and logo reflect the company’s journey of growth and evolution.
Read the NewsWith the brand’s performance to date and the overall category trajectory, the rebrand comes at a pivotal moment and is an opportunity for Archer to differentiate and assert its category leadership.
Read the NewsAiming to widen appeal, they embarked on a rebrand to strengthen the culinary concept, “Pop. Drop. Done,” while demonstrating the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs, eliminating the need for chopping or measuring.
Read the NewsThe Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.
iC3D Suite 10.5 introduces a powerful new Artwork Layout Editor for flexible bags, enabling designers to precisely modify panel layouts within bag templates to match production requirements.
Read the NewsOpportunities in snack food packaging include the incorporation of QR codes, ecommerce growth, and potential expansion into emerging markets.
Read the NewsShang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.
Read the NewsNew wrappers feature enlarged font sizes, enhanced colors, and more. Along with updated wrappers, the natural brand is announcing a new distribution partnership with Maestrani.
Read the NewsSarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.
Read the NewsWith more competition than ever, Smirnoff ICE saw that it was time for a change to its package design.
Read the NewsThe producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.
Read the NewsOne analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing.
Read the NewsThe portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards.
Read the NewsHeavenly Tea Leaves has now committed to carbon-neutral shipping on all orders, along with a full line of USDA Organic teas.
Read the NewsFounders Katie and Jasen Melnick discuss the importance of brand storytelling in connecting with modern consumers and the strongest trends in premium brand designs.
Read the NewsWith a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.
Read the NewsThe new global packaging will help Asahi Super Dry stand out in a distinctive way, showcasing the innovative Asahi brewing credentials and highlighting the brand’s progressive thinking that has led them to set new standards in beer.
Read the NewsThis extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.
Read the NewsPoppin Candy contacted Smurfit Westrock via website inquiry and explained their need for bespoke printed postal boxes that would take their brand to the next level.
Read the News