Brand Packaging

FESTIVE Chickpea Hearts™ Introduces New Flavors and New Packaging

This evolution makes it easier than ever for snack lovers to enjoy the satisfying crunch and bold taste of FESTIVE Chickpea Hearts™, whether at home, on the go, or anywhere in between.

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Pacific Seafood Modernizes Packaging in Brand Refresh

The brand refresh is a key milestone in Mission 31, Pacific Seafood’s initiative to double its business by 2031.

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Butter Wines Unveils Redesign Across Entire Portfolio

The redesign primes Butter Wines to expand across all sections of the wine aisle by leveraging its iconic Butter yellow label, while distinguishing each varietal clearly, and appealing to discrete wine-drinking audiences.

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Nassau Candy introduces Comet Crusher jawbreaker

The Comet Crusher’s packaging keeps consumers engaged by offering up different names for the jawbreaker layer the consumer stops eating on, like “Space Cadet” and “Intergalactic Champion.”

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Catalina Snacks unveils brand refresh

Rolling out nationwide this spring, the update includes a transformational packaging redesign featuring a new brand logo and real food photography.

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Vault49 Helps Pronghorn Launch Edmonds Honor Whiskey with Purposeful Brand Design

Developing design and tone of voice principles, Vault49 crafted the brand identity and packaging design including the bottle structure, label, and outer carton.

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Mineragua releases 12-pack for sparkling water brand

Sparkling mineral water brand Mineragua launched its new 12-pack bottle packaging. The updated design provides consumers with a convenient and sustainable option for enjoying Mineragua’s signature sparkling water, whether for on-the-go hydration, hosting family gatherings, or stocking up at home, the company says.

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Scott's Protein Balls Refreshes Brand Identity

Entering their fifth year as a brand, Scott’s Protein Balls’ new packaging and logo reflect the company’s journey of growth and evolution.

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Archer Unveils New Brand Identity for Meat Snack Products

With the brand’s performance to date and the overall category trajectory, the rebrand comes at a pivotal moment and is an opportunity for Archer to differentiate and assert its category leadership.

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Dorot Gardens® Unveils Brand Redesign with Help from Chase Design Group

Aiming to widen appeal, they embarked on a rebrand to strengthen the culinary concept, “Pop. Drop. Done,” while demonstrating the ease, quality and convenience of pre-portioned, flash-frozen garlic and herbs, eliminating the need for chopping or measuring.

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Pentawards Turns Its Attention to Rebranding, Connected Packaging

The Pentawards, now in their 18th year, celebrates each year's packaging design trends, showcasing winners from over 2,000 entries across 60 countries. The 2024 awards highlighted successful rebrands that resonate with both existing and new generations, recognizing iconic brands for their innovative packaging in the marketplace.


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Hybrid Software BrandZ Announces Launch of iC3D Suite 10.5 for Packaging Design

iC3D Suite 10.5 introduces a powerful new Artwork Layout Editor for flexible bags, enabling designers to precisely modify panel layouts within bag templates to match production requirements.

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Snack Food Packaging Market: Key Drivers, Challenges, and Opportunities

Opportunities in snack food packaging include the incorporation of QR codes, ecommerce growth, and potential expansion into emerging markets.

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PODCAST | Award-Winning Brand Redesign: Smirnoff Ice

Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.

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Dr. Bronner's Debuts New Look for Chocolate Bars

New wrappers feature enlarged font sizes, enhanced colors, and more. Along with updated wrappers, the natural brand is announcing a new distribution partnership with Maestrani.

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Award-Winning Brand Redesign: Pure Protein

Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.

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Smirnoff ICE Unveils New Look with Refreshing Twist

With more competition than ever, Smirnoff ICE saw that it was time for a change to its package design.

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Hostess Revamps Logo, Packaging Following Multiple Phases of Consumer Testing

The producer of sweet snacks has modernized its look and feel to enhance appeal with new consumers while engaging current patrons, the brand says.

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What Now? The Failed Kroger/Albertsons Merger and the Ramifications for CPG

One analyst argues that – for brands large and small – there’s a benefit to being able to do business with a separate Kroger and a separate Albertsons for reasons involving distribution, sales promotion and marketing.

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CVS Updates Beauty Brand to Fit Modern Consumers

The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards. 

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Heavenly Tea Leaves Redesigns Website and Packaging

 Heavenly Tea Leaves has now committed to carbon-neutral shipping on all orders, along with a full line of USDA Organic teas.

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Video: Branding & Packaging Strategies from Fizz Creative

Founders Katie and Jasen Melnick discuss the importance of brand storytelling in connecting with modern consumers and the strongest trends in premium brand designs.

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J. Lohr Vineyards & Wines Revamps Branding and Packaging for Non-Alcoholic Wine

With a legacy that dates back to 1985, ARIEL Vineyards' refreshed brand reaffirms its leadership in the growing non-alcoholic beverage category, appealing to a broader audience of modern consumers seeking premium Chardonnay and Cabernet Sauvignon wines without the alcohol.

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Purple Creative Helps Asahi Super Dry Redesign Packaging

The new global packaging will help Asahi Super Dry stand out in a distinctive way, showcasing the innovative Asahi brewing credentials and highlighting the brand’s progressive thinking that has led them to set new standards in beer.

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bluemarlin Helps Cisk Undergo Redesign for Diverse Beer Range

This extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.

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Smurfit Westrock Helps Poppin Candy Stand Out with Custom Boxes

Poppin Candy contacted Smurfit Westrock via website inquiry and explained their need for bespoke printed postal boxes that would take their brand to the next level.

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Wilton Unveils Limited-Edition Packaging for Holidays

Each colorful design features Wilton “gift tags” tailored to reflect the distinctive hues and icons of the holiday beginning with Christmas, followed by Valentine’s Day, Spring/Easter, and Halloween.

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Kit Kat, Jolly Rancher announce video game LTO packaging

Hershey is partnering with Nintendo of America on limited-edition Kit Kat bars and Jolly Rancher gummies packages.

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White Bear Creates Heroic New Identity for Dairy Supplier Freshways

The challenge ahead of White Bear lay in the juxtaposition between Freshways’ popularity and its lack of brand recognition.

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Carlsberg Group Unveils Somersby’s Global Visual Identity Refresh

As part of the brand refresh, the Somersby tree has been redesigned to make it more iconic, with a simplified, more recognizable shape that is naturally uplifting. Its canopy with its distinctive shape can flex to aid flavor navigation.

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